The Rey Luxury Apartments

BRANDING AN URBAN LUXURY HIGH-RISE IN DOWNTOWN SAN DIEGO

Step out of the ordinary and into the timeless elegance of The Rey community with a gorgeous blend of comfort and convenience being centrally located in downtown San Diego. Boasting an uber-chic, high-end design, the luxury lofts, at The Rey, are sophisticated yet timeless.

Berkshire tasked Chameleon DG to capture the property’s innovative luxury in an elegantly modern brand platform.

CLIENT

Berkshire Residential Investments

LOCATION

San Diego, CA

INDUSTRY

Real Estate / Multi-Family Development

SERVICES

Naming Exploratory

Brand Identity

Brand Strategy

Brand Communication

Creative Concepting & Execution

Print Collateral

Environmental Signage

Landing Page Design & Development

PROPERTY BRANDING

The Rey’s innovative design, and elegantly modern San Diego vibe needed to be captured in the property branding. After a name exploratory, The Rey (meaning "king") was chosen to represent the property’s personality. The sleek identity, combined with the bold, yet natural color scheme helped shape the tone of the brand representing a harmonious balance of understated elegance and functional design. The brand platform consisted of creative assets along with printed marketing materials and a lead-generating landing page.